spiral-height-1197214The eagerly awaited Spectre film, the 24th film in the 007 genre, has given us a chance to reflect on the Bond Effect. Bond films used to be synonymous with the Bond Girls they featured, or their theme tunes, but in this age where the power and reach of the films reflect modern consumerism, it’s the brands they foster and partner with that are also remembered.

Gillette are the latest brand to announce an association with the Bond franchise reaching for some of that Spectre sheen to rub off on their brand and on October 10th the Spectre costume designer Jany Temime will be tweeting style tips from the Gillette Twitter account.